In this chapter, we delve into the crucial aspect of Business Development for artists, a topic that often goes unaddressed in traditional art education. As I learned early in my career, being a successful painter is closely linked to being a savvy business person. Relying solely on galleries to sell your work can limit your income potential, as I discovered when my accountant pointed out that despite selling more paintings, my earnings had decreased due to high gallery commissions. This realization prompted me to take charge of my sales process, and now I work with multiple galleries while also exploring private sales and other avenues to boost my income. In this section, I share strategies to enhance the perception of your art, improve your marketing skills, and ultimately increase your earnings. By recognizing your paintings as products in the art market, you can balance creativity with market awareness, ensuring your work remains both passionate and original. This chapter is dedicated to equipping you with the tools to take control of your art business and achieve the success you desire.
This guide accompanies the full video lesson. The lesson includes the complete narrated video, the printable PDF chapter, and personalised critique support.
"The Complete Artist’s Success Guide" by Richard Robinson.
Step 14Blogging for Market Engagement
Understand Blogging's Potential
Recognize that blogging started as an online journal and has evolved into a powerful social networking tool. It allows artists to generate large followings and engage with interested people.
Leverage Search Engines
Take advantage of blogs' word-heavy and continually updated content to attract search engines. This can increase your visibility and reach a wider audience.
Consider Replacing Your Website
Explore the possibility of using a well-organized blog as a replacement for your website. Blogs allow for easy interaction, with features like comments and sharing, making them a digital word-of-mouth advertising tool.
Use Blogging for Market Assessment
Pay attention to the comments and interactions on your blog to assess your market. This feedback can provide insights into who your audience is and what they are interested in purchasing.
Identify Your Market
Make note of key demographics such as age range and gender of your buyers. Understanding who your market is will help tailor your content and offerings to meet their needs.
Pro tipUse your blog to engage directly with your audience and gather valuable feedback on your art.
Embarking on your painting journey with an understanding of the art market transforms your creative process into a balanced blend of passion and pragmatism. Recognize your paintings as products, but let your artistic integrity guide your brush. As you explore popular subjects and media, like traditional landscapes or limited edition prints, remember to stay true to your unique vision while aligning with market trends.
Navigating the art market requires adaptability and strategic thinking. Engage with local galleries to understand regional demands, and consider relocating if it aligns with your artistic goals. Develop a dual strategy where your commercially successful pieces support your passion projects. This balance allows you to maintain financial stability while nurturing your creative spirit.
Expand your reach by leveraging both local and online platforms. Start by building a strong local presence, then explore global opportunities through online marketplaces and blogging. Use these tools to connect with potential buyers and gather valuable feedback. Remember, each interaction is a chance to refine your approach and grow your audience, ensuring your art finds its rightful place in the world.
Points to remember
Recognize your paintings as products but stay true to your artistic vision.
Focus on traditional landscapes, local views, and modern or semi-abstract landscapes for higher sales potential.
Visit local galleries to understand what types of paintings are in demand in your area.
Concentrate on one subject or style to become an expert and create a unique product.
Join large artist directory websites to quickly establish an online presence and connect with artist communities.
Use your blog to engage directly with your audience and gather valuable feedback on your art.
Collect and assess market information continuously to simplify your marketing efforts.
Offer to let clients take the painting home to see how it looks in their space, increasing the likelihood of a sale.
